PUBPOL 890-11: Using Human-centered Design

Spring 2020

Instructor: Tom Allin, Blythe Meyer

Human-centered Design (HCD) is an iterative approach that puts people—and their emotional experience—at the heart of problem solving. From startups to Fortune 500s, companies have been using HCD to tailor their services to their customers.

The course will include lectures, workshops and fieldwork in the Durham community. Teams of students will work together to improve a specific organization’s customer experience. Students will conduct qualitative interviews, create journey maps for current customers and employees, design an improved experience and lay out an implementation plan for the organizations to best deliver and measure improvements.

The coures will give students a set of hard skills associated with design-thinking and also allow students to create and deliver measurable improvements for an organization in the Durham community.