Goals and Collective Efficacy: Routes to Energy Saving (2013-2014)
How do behavioral science considerations affect energy consumption decisions?
This project team conducted two sets of studies. First, does moral self-licensing extend into energy related decisions? The team explored the idea that, for sequential decisions, one "good" decision provides the license to make a "bad" decision (e.g., cycling to work “allows” you to drive more). The second study evaluated the “drop-in-the-bucket” effect on energy decisions (e.g., if an individual’s action appears to have no substantial effect in isolation, can a focus on collective outcomes encourage the person to take that action?). Team members gained experience in both the design and execution of behavioral science experiments.
Goals and Collective Efficacy: Routes to Energy Saving (poster by Adrian Camilleri, Richard Larrick, Dalia Patino-Echeverri, Gavan Fitzsimons, Gabriel Goffman, Shajuti Hossain, Marie Komori)
This Team in the News
/faculty/staff Team Members
Adrian Camilleri, Fuqua School of Business
William Chameides, Nicholas School of the Environment-Earth and Ocean Sciences*
Gavan Fitzsimons, Fuqua School of Business*
Richard Larrick, Fuqua School of Business*
Dalia Patino Echeverri, Nicholas School of the Environment-Environmental Sciences and Policy*
/graduate Team Members
Gabriel Goffman, Master of Environmental Management, Energy and Environment
/undergraduate Team Members
Shajuti Hossain, Public Policy Studies (AB)
Marie Komori, Psychology (BS)