Goals and Collective Efficacy: Routes to Energy Saving (2013-2014)

How do behavioral science considerations affect energy consumption decisions?

This project team conducted two sets of studies. First, does moral self-licensing extend into energy related decisions? The team explored the idea that, for sequential decisions, one "good" decision provides the license to make a "bad" decision (e.g., cycling to work “allows” you to drive more). The second study evaluated the “drop-in-the-bucket” effect on energy decisions (e.g., if an individual’s action appears to have no substantial effect in isolation, can a focus on collective outcomes encourage the person to take that action?). Team members gained experience in both the design and execution of behavioral science experiments.



Team Outcomes

Goals and Collective Efficacy: Routes to Energy Saving (poster by Adrian Camilleri, Richard Larrick, Dalia Patino-Echeverri, Gavan Fitzsimons, Gabriel Goffman, Shajuti Hossain, Marie Komori)


Marie Komori

Marie Komori

Marie Komori

Shajuti Hossain

Shajuti Hossain

Shajuti Hossain

Gabriel Goffman

Gabriel Goffman

Adrian Camilleri

This Team in the News

Energy Research Workshop 2014: Bass Connections in Energy Projects

Are More Arguments Always Better?

Would Energy Labeling on Food Products Be Effective?

Are People Well Calibrated When It Comes to Emissions from Appliance Use and Food Consumption?

What Is the Best Way to Present Savings Information Produced by “Efficient” Actions?

Can Pro-environmental Behavior Produce a "License” to Pollute?

/faculty/staff Team Members

  • Adrian Camilleri, Fuqua School of Business
  • William Chameides, Nicholas School of the Environment-Earth and Ocean Sciences*
  • Gavan Fitzsimons, Fuqua School of Business*
  • Richard Larrick, Fuqua School of Business*
  • Dalia Patino Echeverri, Nicholas School of the Environment-Environmental Sciences and Policy*

/graduate Team Members

  • Gabriel Goffman, Master of Environmental Management, Energy and Environment

/undergraduate Team Members

  • Shajuti Hossain, Public Policy Studies (AB)
  • Marie Komori, Psychology (BS)