Goals and Collective Efficacy: Routes to Energy Saving (2013-2014)

How do behavioral science considerations affect energy consumption decisions?

This project team conducted two sets of studies. First, does moral self-licensing extend into energy related decisions? The team explored the idea that, for sequential decisions, one "good" decision provides the license to make a "bad" decision (e.g., cycling to work “allows” you to drive more). The second study evaluated the “drop-in-the-bucket” effect on energy decisions (e.g., if an individual’s action appears to have no substantial effect in isolation, can a focus on collective outcomes encourage the person to take that action?). Team members gained experience in both the design and execution of behavioral science experiments.

Timing

2013-2014

Team Outcomes

Goals and Collective Efficacy: Routes to Energy Saving (poster by Adrian Camilleri, Richard Larrick, Dalia Patino-Echeverri, Gavan Fitzsimons, Gabriel Goffman, Shajuti Hossain, Marie Komori)

This Team in the News

Energy Research Workshop 2014: Bass Connections in Energy Projects

Are More Arguments Always Better?

Would Energy Labeling on Food Products Be Effective?

Are People Well Calibrated When It Comes to Emissions from Appliance Use and Food Consumption?

What Is the Best Way to Present Savings Information Produced by “Efficient” Actions?

Can Pro-environmental Behavior Produce a "License” to Pollute?

Themes

Faculty/Staff Team Members

Adrian Camilleri, Fuqua School of Business
William Chameides, Nicholas School - Earth & Ocean Sciences*
Gavan Fitzsimons, Fuqua School of Business*
Richard Larrick, Fuqua School of Business*
Dalia Patino Echeverri, Nicholas School - Environmental Sciences & Policy*

Graduate Team Members

Gabriel Goffman, Master of Environmental Management

Undergraduate Team Members

Shajuti Hossain, Public Policy Studies (AB)
Marie Komori, Psychology (BS)

* denotes team leader

Status

Completed, Archived