This is the first of a two-course series that guides students through the process of human-centered design with the goal of developing a solution to a real-world, unmet need in healthcare. Students will learn to:

1. Identify unmet, underserved and unarticulated needs using human-centered qualitative contextual primary research methods such as ethnographic research
2. Apply commercial business criteria in order to select viable business opportunities
3. Use creative and research-based processes to generate and/or identify potential solutions
4. Document their design process in accordance with regulations.

The course blends taught content with practical field application and team-based project execution. 

Instructor Consent Required: Reserved for Ph.D. students and Innovation & Entrepreneurship Graduate Certificate students